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instagram

If you're in Los Angeles, don't miss our exclusive @newbarkofficial pop-up at Theory Melrose. Swipe left to see scenes from last night's launch event featuring customization by @swarovski (available now through middle of May) and music by @cherryglazerr. #newbarkxtheory


If you're in Los Angeles, don't miss our exclusive @newbarkofficial pop-up at Theory Melrose. Swipe left to see scenes from last night's launch event featuring customization by @swarovski (available now through middle of May) and music by @cherryglazerr. #newbarkxtheory
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instagram

Introducing the Transformer: Our customizable Transformer bags, in new styles for spring. Pick a pouch, choose a strap, and finish the look by adding another pouch (or two). Shop our favorites (or customize your own) at theory.com and Theory stores.


Introducing the Transformer: Our customizable Transformer bags, in new styles for spring. Pick a pouch, choose a strap, and finish the look by adding another pouch (or two). Shop our favorites (or customize your own) at theory.com and Theory stores.
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instagram

The new essential suit: We've taken our classics and reimagined them in traceable wool, the luxurious foundation of our new perfect workwear. Shop the Elongated Blazer, Slim Pant, and more via link in bio.


The new essential suit: We've taken our classics and reimagined them in traceable wool, the luxurious foundation of our new perfect workwear. Shop the Elongated Blazer, Slim Pant, and more via link in bio.
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instagram

Our Ikat belted peplum top, a summer escape favorite. Shop more Ikat in bio.


Our Ikat belted peplum top, a summer escape favorite. Shop more Ikat in bio.
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instagram

Intricate eyelets with tie-shoulder tassels.
Shop more summer dresses in bio.


Intricate eyelets with tie-shoulder tassels.
Shop more summer dresses in bio.
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instagram

Dresses that thrill: little black dresses with unexpected details. Discover the collection in bio.


Dresses that thrill: little black dresses with unexpected details. Discover the collection in bio.
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instagram

Bell sleeves = summer ease.
Shop new shoulder-bearing tops in bio.


Bell sleeves = summer ease.
Shop new shoulder-bearing tops in bio.
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instagram

Introducing @feifeisun for #TheorySS17, wearing our crisp white, light poplin, shoulder-bearing top. -
See what's new in cotton poplin via link in bio.


Introducing @feifeisun for #TheorySS17, wearing our crisp white, light poplin, shoulder-bearing top. -
See what's new in cotton poplin via link in bio.
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instagram

Getaway essentials, just in time for vacation season.
Shop breezy dresses in bio.


Getaway essentials, just in time for vacation season.
Shop breezy dresses in bio.
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instagram

The Transformer: Endless combinations, now in new colors and textures for spring. Swipe left to see the latest pouches, then tap link in bio to build your own.


The Transformer: Endless combinations, now in new colors and textures for spring. Swipe left to see the latest pouches, then tap link in bio to build your own.
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instagram

Across the body or clutched at the wrist, here's @beyondthemag #InTheory wearing the Whitney Hoop, in every which way.


Across the body or clutched at the wrist, here's @beyondthemag #InTheory wearing the Whitney Hoop, in every which way.
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instagram

Plaid for spring, in whisper-soft cotton gauze. Layer with a leather jacket for unpredictable elements.
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Shop our plaid and stripe edit in bio.


Plaid for spring, in whisper-soft cotton gauze. Layer with a leather jacket for unpredictable elements.
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Shop our plaid and stripe edit in bio.
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instagram

Our seasonless statement bag in high shine leather, now in summer blue. Shop the Whitney Hoop in bio.


Our seasonless statement bag in high shine leather, now in summer blue. Shop the Whitney Hoop in bio.
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instagram

The suede Whitney Hoop in dusty rose for spring. Available at select Theory stores.
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Photo: @marianna_hewitt


The suede Whitney Hoop in dusty rose for spring. Available at select Theory stores.
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Photo: @marianna_hewitt
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instagram

Make your mark: Our Transformer pouch now comes in bold brights for spring. Shop the colors (and more) via link in bio.


Make your mark: Our Transformer pouch now comes in bold brights for spring. Shop the colors (and more) via link in bio.
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instagram

The Whitney Hoop in bright red. Repost from @fashioninpills via @jaiperdumaveste for @thecut. All new colors via link in bio.


The Whitney Hoop in bright red. Repost from @fashioninpills via @jaiperdumaveste for @thecut. All new colors via link in bio.
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instagram

When in London: @jessicasteuarthoyler seen #InTheory with the Whitney Hoop bag.


When in London: @jessicasteuarthoyler seen #InTheory with the Whitney Hoop bag.
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instagram

Our best-selling Whitney Hoop bag, seen in classic black on @merrittbeck. Tap link in bio to see the newest colors in leather and suede. -
P.S. Show us how you style your favorite Theory looks and tag #InTheory to be featured on our Instagram.


Our best-selling Whitney Hoop bag, seen in classic black on @merrittbeck. Tap link in bio to see the newest colors in leather and suede. -
P.S. Show us how you style your favorite Theory looks and tag #InTheory to be featured on our Instagram.
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instagram

The mini returns for #TheorySS17. @ambervalletta wears our pocket-front essential utility skirt in a modern technical twill. See more in bio.


The mini returns for #TheorySS17. @ambervalletta wears our pocket-front essential utility skirt in a modern technical twill. See more in bio.
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instagram

The perfect accessory for #ValentinesDay: the Whitney Hoop, in last fall's limited edition red. ❤️ Treat yourself (or someone special) in all new colors at Theory stores or theory.com (link in bio).


The perfect accessory for #ValentinesDay: the Whitney Hoop, in last fall's limited edition red. ❤️ Treat yourself (or someone special) in all new colors at Theory stores or theory.com (link in bio).
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instagram

Never not in style: classic denim and a tailored blazer. @cestlestyle_ seen #InTheory wearing our iconic navy stretch wool Gabe jacket.
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Shop all colors in bio.


Never not in style: classic denim and a tailored blazer. @cestlestyle_ seen #InTheory wearing our iconic navy stretch wool Gabe jacket.
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Shop all colors in bio.
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instagram

The off-the-shoulder Tamalee shirt, styled extra slouchy yet purposefully tucked in. @thestylebungalow seen #InTheory. Link in bio.


The off-the-shoulder Tamalee shirt, styled extra slouchy yet purposefully tucked in. @thestylebungalow seen #InTheory. Link in bio.
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instagram

Seen #InTheory on @kiranasrat: our chunky textured soft boucle Rifonia sweater.


Seen #InTheory on @kiranasrat: our chunky textured soft boucle Rifonia sweater.
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instagram

The Transformer is our first customizable shoulder bag—and one of our most-loved gifts of the season. Shop this grey shearling set now at theory.com and select Theory stores. Link in bio.


The Transformer is our first customizable shoulder bag—and one of our most-loved gifts of the season. Shop this grey shearling set now at theory.com and select Theory stores. Link in bio.
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instagram

First day of winter vibes from @marianna_hewitt, seen #InTheory wearing our Elstana fox fur coat at last week's snow polo events in Aspen.


First day of winter vibes from @marianna_hewitt, seen #InTheory wearing our Elstana fox fur coat at last week's snow polo events in Aspen.
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instagram

Elevated utility: @poojamor makes moves in this light georgette modern shirt-jacket with a drawstring waist. Shop now via link in bio.


Elevated utility: @poojamor makes moves in this light georgette modern shirt-jacket with a drawstring waist. Shop now via link in bio.
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instagram

Our Black Friday sale continues through the weekend. Get up to 40% off in stores and online. Plus, for a limited time get 25% off Theory classics. Shop now via link in bio.


Our Black Friday sale continues through the weekend. Get up to 40% off in stores and online. Plus, for a limited time get 25% off Theory classics. Shop now via link in bio.
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instagram

Give brilliantly. Introducing gifting inspiration for holiday.


Give brilliantly. Introducing gifting inspiration for holiday.
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instagram

Shop your fall favorites, now up to 40% off at theory.com and Theory stores. Link in bio.


Shop your fall favorites, now up to 40% off at theory.com and Theory stores. Link in bio.
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instagram

Velvet for day. Discover the new collection.


Velvet for day. Discover the new collection.

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